Area Sales Representative

Main Responsibilities / Tasks



• Generate sales order and ensure delivery of products in the assigned sales areas and outlets

• Efficient retail redistribution of all LSNL/BIC products and effective coverage of relevant outlets in the assigned sales areas

• Regularly review of performance with the regional managers and customers in line with agreed target.

• Develop coverage Plan for the territory.

• Seek new sales opportunities within designated sales areas.

• Flawless implementation of SFA and other projects in sales areas.

• Flawless promotion execution and POSM deployment



Key Performance Indicators



• Achieving sales targets; Volume and Value

• Achieves coverage plan and number of new outlets listing

• Frequency of orders and cash collection

• Speed to shelf and high impact visibility

• Strong Numeric and Weighted Distribution of LSNL/BIC products in region.



Complex Criteria:

Professional skills:



• 3-5 years experiences

• R - Business and results oriented with proven negotiation skills

• R - Able to identify new sales opportunities

• D - Understand needs of customers and provide solution lead

• R - Hard working, rigorous, well organized and able to work autonomously

• R - Ability to complete assigned task within a short period of time

• D - Analytic, accurate and quick interpretation of figures



Personal skills:



• R - A self-starter, working under their own initiative... and a completer/finisher

• R - Ability to analyze and provide clear recommendations

• R - Good communication skills writing & verbal

• R - Build strong relationships with both key external and internal customers

• R - Energy and passion for achievement of own commitments and delivering company objectives

• D - Able to influence and persuade others to take a specific course of action