Job Description
Gold Elite Innovative Deals (GED) is a financial education and trading-focused company committed to helping individuals develop practical financial and trading skills.
We are looking for a creative, commercially minded, and results-driven Marketing & Growth Specialist to join our team and take ownership of our marketing activities, brand growth, audience engagement, and customer acquisition.
The ideal candidate should have a strong understanding of digital marketing, content marketing, social media, campaign strategy, lead generation, and conversion. We are looking for someone who can understand our target audience, identify growth opportunities, develop marketing strategies, execute campaigns, and use data to determine what is working.
Key Responsibilities
• Develop and execute marketing strategies aligned with GED’s business objectives.
• Plan and manage digital marketing campaigns across relevant platforms.
• Develop strategies for customer acquisition, lead generation, engagement, and retention.
• Manage and grow GED’s social media presence and online community.
• Work closely with content creators, graphic designers, ads managers and other team members to execute campaigns.
• Develop creative campaign concepts, promotional strategies, and marketing initiatives.
• Monitor marketing performance and provide regular reports and insights.
• Track key metrics such as reach, engagement, leads, conversion rates, customer acquisition, and campaign ROI.
• Conduct market and competitor research to identify trends and opportunities.
• Identify opportunities to grow GED’s audience and convert followers into customers/community members.
• Support the promotion of GED’s products, services, events, courses, and partnerships.
• Develop and maintain marketing calendars and campaign timelines.
• Test different marketing approaches and continuously optimize based on performance.
• Stay up to date with emerging digital marketing trends, platforms, and best practices.
Requirements
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is an advantage.
• 2–4 years of relevant marketing experience, preferably in digital marketing, financial services, fintech, education, or a related industry.
• Strong understanding of digital marketing and customer acquisition.
• Demonstrable experience managing successful marketing campaigns.
• Strong knowledge of social media platforms and digital marketing tools.
• Ability to interpret marketing data and translate insights into actionable strategies.
• Excellent communication and copywriting skills.
• Strong creative and strategic thinking.
• Ability to work independently and take ownership of projects.
• Strong organizational and project management skills.
• Experience with paid advertising platforms such as Meta Ads and Google Ads is an advantage.
• Experience with email marketing, CRM, analytics, or marketing automation tools is an advantage.
Pay: ₦250,000.00 - ₦300,000.00 per month
Work Location: Hybrid remote in Lagos
