Job Description
Role:
Digital Marketing & Growth Manager (Performance, CRM & Revenue Systems)
Company:
PV Homes Limited (PVH)
Location:
Lagos, Nigeria
Industry:
Premium Real Estate
Remuneration:
N600,000 gross per month
About PV Homes Limited
PV Homes Limited is a premier real estate development company in Lagos, Nigeria. We build high-end residential properties and are focused on developing scalable, predictable digital revenue engines to match our premium standards.
Position Overview
We are hiring a hands-on, systems-oriented
Digital Marketing & Growth Manager
to build, operate, and continuously optimize our digital revenue-acquisition engine across our portfolio of luxury developments—with
Xamira Heights
as the immediate priority.
This is a
hands-on mid-to-senior management role
bridging performance marketing, lead qualification, CRM architecture, marketing automation, landing page development, and premium content. You will own the funnel end-to-end to generate high-intent, qualified leads (local HNWIs and international diaspora) and track performance directly to closed revenue.
Key Responsibilities
• Paid Media & Acquisition:
Personally plan, execute, and optimize conversion-focused paid campaigns on Meta, Google Search, YouTube, Display, and LinkedIn.
• CRM & Funnel Operations:
Serve as business administrator for our CRM (Zoho CRM preferred). Configure pipelines, custom fields, lead scoring, routing rules, automated tasks, and lead-nurture journeys.
• Landing Pages & Conversion:
Build and optimize high-converting landing pages, thank-you pages, and qualification forms using no-code/CMS tools (Elementor, Webflow, Zoho, etc.).
• Marketing Automation:
Build multi-channel automated journeys (Email, WhatsApp, SMS) for lead nurturing, appointment/inspection scheduling, and reminders.
• Lead Qualification & Handover:
Establish Hot/Warm/Nurture scoring models to route high-intent prospects directly to Sales while nurturing longer-horizon buyers.
• Analytics & Revenue Attribution:
Build live tracking dashboards using GA4, GTM, UTMs, and Looker Studio/Power BI to track spend through to inquiries, meetings, opportunities, and revenue.
• Creative & Premium Storytelling:
Write high-converting ad copy, campaign hooks, and nurture messaging that reflect the prestige of our luxury offerings.
Requirements & Technical Capabilities
• Experience:
~5–8 years of hands-on experience in performance marketing, growth marketing, or digital revenue operations. Experience in premium real estate, luxury goods, high-ticket services, or financial products is strongly preferred.
• Education:
Bachelor’s degree or HND in Marketing, Communications, Business Administration, or related fields (or equivalent practical track record).
• Ad Platforms:
Expert knowledge of Meta Ads Manager and Google Ads (search, display, video, retargeting).
• CRM & Automation:
Strong expertise in Zoho CRM (or equivalent), Zoho Campaigns, WhatsApp Business automation, Typeform/Zoho Forms, and workflow tools like Zapier, Make, or n8n.
• Web & Analytics:
Practical skills in landing page builders, GA4, Google Tag Manager, UTM architecture, and Looker Studio/Power BI.
• Mindset:
Strong commercial orientation—you prioritize qualified pipeline value and revenue over vanity metrics like impressions or raw lead volume.
How to Apply
Qualified candidates should submit their CV to
recruitment@pvh.com.ng
.
