Job Description
Job Description Marketing Head
Position: Marketing Head
Industry: Automobile
Location: Nigeria
Position Overview
We are looking for an experienced Marketing Head with strong expertise in the automobile industry to lead the organization's overall marketing strategy, brand positioning, customer engagement, and business growth initiatives. The ideal candidate should have a proven track record of developing and executing marketing strategies within the automotive sector and driving measurable business results.
Automobile industry experience is mandatory.
Key Responsibilities
• Develop and implement the overall marketing strategy and annual marketing plan in line with business objectives.
• Lead brand positioning, brand development, and market visibility initiatives across relevant automotive segments.
• Develop strategies to increase customer acquisition, market share, brand awareness, and revenue.
• Conduct market research and analyze automotive industry trends, customer preferences, competitor activities, and market opportunities.
• Plan and execute ATL, BTL, digital, social media, trade marketing, and promotional campaigns.
• Drive lead generation and customer engagement through digital and offline marketing channels.
• Manage product launches, campaigns, exhibitions, dealer/customer events, and other promotional activities.
• Work closely with Sales, Business Development, Product, Dealer Network, and senior management teams to align marketing initiatives with commercial objectives.
• Develop and manage the marketing budget, ensuring effective allocation of resources and ROI on marketing spends.
• Monitor campaign performance and prepare marketing dashboards, reports, KPIs, and ROI analysis for management.
• Build and strengthen relationships with dealers, channel partners, agencies, media partners, and other key stakeholders.
• Lead and mentor the marketing team, agencies, and external partners to ensure effective execution of marketing initiatives.
• Identify new marketing opportunities, customer segments, partnerships, and channels to support business expansion.
• Ensure consistent brand communication and corporate identity across all platforms and customer touchpoints.
• Stay updated on developments in the automobile industry, consumer behavior, digital marketing, mobility trends, and competitive landscape.
Key Requirements
• Automobile industry experience is mandatory.
• Strong understanding of automotive products, customers, dealer/channel ecosystem, and market dynamics.
• Experience in developing and executing integrated marketing strategies and campaigns.
• Strong exposure to digital marketing, brand management, lead generation, customer engagement, and market research.
• Demonstrated ability to manage marketing budgets and measure campaign ROI.
• Strong leadership, communication, strategic thinking, and stakeholder-management skills.
• Ability to lead teams and manage multiple marketing initiatives simultaneously.
• Strong analytical and commercial orientation with a focus on measurable business outcomes.
Preferred Profile
Candidates from automobile OEMs, automotive dealerships, commercial vehicle companies, passenger vehicle companies, automotive component companies, or other established automotive businesses will be considered, provided they have strong and relevant marketing leadership experience.
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