Branding & Marketing Manager

Job summary

IfeanHealth is a leading healthcare organisation committed to improving mobility, independence, and quality of life through prosthetics, orthotics, rehabilitation, and patient-centred care. We are seeking a strategic and creative Branding & Marketing Manager to strengthen our brand presence.
Min Qualification: Degree Experience Level: Mid level Experience Length: 4 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Lagos, Nigeria
Job descriptions & requirements

Responsibilities:
Brand & Marketing Strategy:

• Develop and implement branding and marketing strategies aligned with organisational goals.

• Strengthen IfeanHealth's market positioning, visibility, and brand reputation.

• Ensure consistent brand identity, messaging, tone, and visual standards across all communication channels.

• Develop and manage marketing campaigns for services, programmes, partnerships, and events.

Digital Marketing & Content:

• Develop strategies to increase brand awareness, audience engagement, enquiries, and conversions.

• Provide direction to Content Creators and oversee the quality and alignment of marketing content.

• Oversee content for social media, website, newsletters, brochures, presentations, campaigns, and other communication materials.

• Monitor digital trends and identify opportunities to improve the organisation's online presence.

Market Research & Communications:

• Conduct market and competitor research to identify trends, customer needs, and growth opportunities.

• Use customer insights to improve marketing strategies, messaging, and campaigns.

• Develop compelling communications around IfeanHealth's services, impact, partnerships, programmes, and achievements.

Requirements:

• Bachelor's degree in Marketing, Mass Communication, Business Administration, Public Relations, Advertising, or a related field.

• Proven experience developing and implementing marketing campaigns and strategies.

• Experience in brand management, digital marketing, and content strategy.

• Experience managing or coordinating creative teams.

Skills & Competencies:

• Strong strategic and creative thinking.

• Excellent written and verbal communication skills.

• Strong understanding of branding, digital marketing, and social media.

• Strong analytical and problem-solving abilities.

• Customer and commercially focused.

• High attention to detail and ability to manage multiple priorities.

• Proficiency in Canva, Meta Business Suite, Google Analytics, and other marketing tools is an advantage.