The Digital Marketing Officer will support
the execution of the Company's digital marketing activities, with primary
responsibility for digital campaigns, social media, online content and
performance marketing.
Key Responsibilities
• Plan and execute digital marketing campaigns.
• Manage social media content calendars and publishing.
• Develop engaging online content across relevant platforms.
• Manage paid social and digital advertising campaigns.
• Monitor campaign performance and optimize spend and targeting.
• Track traffic, engagement, leads and conversions.
• Prepare campaign performance reports.
• Support influencer and digital partnership activities.
• Monitor competitors and digital trends.
• Work with internal teams and creative partners to deliver campaign assets.
• Ensure all digital communication aligns with brand guidelines.
Requirements
• Bachelor's degree in Marketing, Communications, Business or related field.
• 2–4 years' experience in digital marketing.
• Demonstrable experience managing social media and paid digital campaigns.
• Experience with Meta Ads, Google Ads and analytics platforms is desirable.
