Product Marketing Manager

Product Marketing Manager

Department: Growth & Marketing
Location: Ikeja, Lagos

Employment Type: Full-time

Work Mode: Hybrid

Salary: ₦500,000 per month
Job Summary

We are seeking an experienced Product Marketing Manager to drive product adoption, customer acquisition, engagement, and revenue growth.
The successful candidate will translate product features and customer insights into clear positioning, compelling messaging, effective go-to-market strategies, and customer-focused marketing initiatives.

You will work closely with Product, Engineering, Design, Sales, Growth, and Marketing teams to ensure products are effectively positioned, launched, adopted, and retained by the right customer segments.

Key ResponsibilitiesProduct Marketing & Go-to-Market

• Develop product positioning, messaging, value propositions, and go-to-market strategies.

• Translate product features and customer insights into compelling product narratives, campaigns, use cases, and sales materials.

• Develop and coordinate go-to-market plans for new products, features, and product improvements.

• Ensure consistent product messaging across marketing, sales, customer experience, and other customer-facing channels.

Customer & Market Insights

• Conduct customer research, market analysis, competitor monitoring, and customer feedback activities.

• Develop customer personas, journey maps, and segmentation strategies.

• Use customer and market insights to inform product development, positioning, marketing, and growth decisions.

• Monitor industry trends and competitor activity to identify market opportunities.

Product Adoption & Growth

• Develop strategies to improve customer acquisition, activation, product adoption, engagement, and retention.

• Identify opportunities to improve onboarding and customer journeys.

• Work with Growth and Marketing teams to optimise acquisition campaigns, funnels, partnerships, and conversion initiatives.

• Identify and address customer journey friction points that may affect adoption and conversion.

Performance & Experimentation

• Track key product marketing and growth metrics, including acquisition, conversion, activation, adoption, retention, and revenue.

• Lead growth experiments and A/B testing initiatives.

• Analyse campaign and product performance data to improve marketing strategies and customer journeys.

• Prepare performance reports and actionable recommendations.

Cross-Functional Collaboration

• Collaborate with Product, Engineering, Design, Sales, Growth, and Marketing teams.

• Support Sales with product knowledge, sales enablement materials, customer insights, and competitive intelligence.

• Ensure customer and market insights inform product development and improvements.

• Coordinate cross-functional product launches and marketing initiatives.

• Undertake other projects and responsibilities as required to support business objectives.

Key Performance Indicators
Performance will be assessed against agreed objectives, including:

• Customer acquisition

• Product adoption rate

• Revenue growth attributable to product marketing

• Lead-to-customer conversion rate

• Customer acquisition cost (CAC/CPA)

• Customer retention and repeat usage

• Growth initiative ROI/ROAS

• Growth experiment performance

• Funnel conversion performance

• Product and feature launch adoption

• Go-to-market performance

Requirements & QualificationsEssential

• Bachelor's degree in Marketing, Business Administration, Economics, Communications, Product Management, or a related discipline.

• 3–5 years' experience in product marketing, growth marketing, product management, business development, digital marketing, or a related growth-focused role.

• Proven experience driving measurable customer acquisition, product adoption, engagement, or revenue growth.

• Strong understanding of product marketing, customer acquisition funnels, go-to-market strategies, and growth principles.

• Experience using customer insights and data to inform marketing and growth decisions.

• Experience developing product positioning, messaging, go-to-market strategies, or sales enablement materials.

• Demonstrated ability to collaborate effectively with Product, Engineering, Design, Sales, and Marketing teams.

Desirable

• Experience in FinTech, credit, financial services, SaaS, or technology products.

• Experience taking products from early-stage development or launch through market adoption.

• Experience with growth experimentation, A/B testing, and conversion-rate optimisation.

• Experience using analytics, CRM, product analytics, or marketing automation tools.

• Experience working in a startup or high-growth environment.

• Experience building or scaling a product, acquisition channel, or revenue stream.

Key Skills & Competencies The ideal candidate should have:

• Product marketing and go-to-market strategy

• Customer acquisition and product-led growth

• Product positioning and messaging

• Customer research and journey mapping

• Conversion-rate optimisation

• Growth experimentation and analytics

• Digital marketing and acquisition channels

• Product adoption and retention

• Sales enablement and revenue growth

• Product storytelling and value proposition development

• Data analysis and performance reporting

• Funnel optimisation

• A/B testing and experimentation

• Cross-functional project management

• Sales and stakeholder collaboration

• Strong communication and problem-solving skills

You should also be able to translate complex product features into clear, compelling customer-focused messaging, manage multiple initiatives simultaneously, and balance strategic thinking with hands-on execution in a fast-paced environment.
How to Apply

Interested and qualified candidates should send their CV to careers@elvaridah.com with "Product Marketing Manager" as the email subject.
Pay: ₦500,000.00 per month

Application Question(s)

• How old are you?

Work Location: Hybrid remote in Ikeja