Job Description
Job Summary
The Sales Executive (Merchandising & Field Sales) supports the Business Development Officer by executing sales strategies on the field, managing product visibility, engaging customers, and driving sales conversions. This role focuses on day-to-day sales execution, client engagement, product placement, and market intelligence to support business growth.
Key Responsibilities
Field Sales & Merchandising
• Execute sales plans and targets assigned by the Business Development Officer.
• Visit assigned customers, outlets, partners, or client locations regularly.
• Promote company products and services through direct engagement and demonstrations.
• Ensure proper product display, branding, and merchandising standards where applicable.
• Monitor stock availability, usage, or service adoption at customer locations.
Sales Support & Lead Conversion
• Follow up on leads generated by the Business Development Officer and marketing team.
• Assist in converting prospects into active customers through on-site engagement.
• Support pricing discussions and negotiations within approved guidelines.
• Collect orders, service requests, or subscriptions and ensure proper documentation.
Market Intelligence & Feedback
• Gather market information on customer needs, competitor activities, pricing, and trends.
• Report customer feedback, objections, and product performance to the Business Development Officer.
• Identify upselling and cross-selling opportunities during field visits.
Customer Relationship & After-Sales Support
• Build and maintain positive relationships with customers and channel partners.
• Provide basic after-sales support and ensure customer concerns are promptly escalated.
• Follow up on deliveries, installations, or service activations to ensure customer satisfaction.
Reporting & Coordination
• Submit daily and weekly field activity and sales reports.
• Maintain accurate records of visits, sales, and customer interactions in the CRM or sales tracker.
• Work closely with the Business Development Officer to align field activities with growth objectives.
Requirements & Qualifications
• OND/HND/Bachelor’s degree in Business, Marketing, or related field.
• 1–3 years of experience in sales, merchandising, or field sales (tech, FMCG, or services preferred).
• Comfortable with fieldwork, customer visits, and target-driven environments.
• Basic understanding of sales processes and customer engagement.
• Good communication and interpersonal skills.
• Ability to work under minimal supervision.
Key Skills & Competencies
• Field Sales Execution
• Merchandising & Product Presentation
• Customer Engagement
• Reporting & Sales Tracking
• Market Intelligence Gathering
• Team Collaboration
Performance Indicators (KPIs)
• Sales volume and target achievement
• Number of field visits completed
• Lead conversion rate
• Product visibility and placement compliance
• Customer feedback and retention
Created at 2026-01-30 16:17:19
Updated at 2026-02-04 13:03:46
Location: Onsite (Ibadan, Nigeria)
About RendaHR:
RendaHR is a people development and human capital advisory firm built to support growing organizations at critical stages of their journey. We partner with startups, SMEs, and scaling businesses to design practical people systems that drive performance, strengthen culture, and enable sustainable growth.
Our work is grounded in a deep understanding of business realities across Nigeria and emerging markets. We believe that people strategy should be simple, intentional, and aligned with business goals. From talent acquisition and workforce planning to leadership development, performance management, and organizational culture, we help leaders build teams that work and stay.
At the core of RendaHR are values of integrity, clarity, partnership, and impact. We listen before we advise, design before we deploy, and remain accountable long after implementation. We do not believe in one-size-fits-all solutions. Every organization is unique, and our approach reflects that.
RendaHR is led by experienced professionals who understand both strategy and execution. We work closely with founders, executives, and HR teams, not as vendors, but as trusted partners invested in long-term success.
At RendaHR, we are committed to helping organizations grow through their people, because when people thrive, businesses do too.
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