Head of Product & Brand Marketing

Company Description Gidi Real Estate Investment Limited, operating as The Gidi Company, is a fast-growing real estate firm in Nigeria focused on developing and selling high-value, enduring properties. The company distinguishes itself through innovative solutions that respond to client needs and position it competitively in the real estate market.

Backed by strong financial stability and strategic positioning, Gidi has a record of excellence in identifying opportunities and closing successful deals. The team is hands-on in due diligence, documentation, and sourcing properties in suitable locations. With every transaction, the company emphasizes creative problem-solving and sound real estate principles informed by ongoing analysis of market and economic forces.

**Role Description

JOB SUMMARY The Head of Product & Brand Marketing will lead the company’s product marketing and brand marketing functions, responsible for developing how The Gidi Company’s products, businesses and brands are positioned, communicated and presented to the market.

The role combines product strategy, brand development, market positioning, customer insights, go-to-market strategy and integrated marketing campaigns to build strong brands, drive product adoption and support overall business growth.

The ideal candidate must be commercially driven, highly strategic and creative, with a strong understanding of how to take products to market, build compelling brands and create marketing strategies that translate into measurable business results.**
Qualifications
KEY RESPONSIBILITIES

Product Marketing

Develop and execute product marketing strategies across The Gidi Company and its business units.
Develop clear product positioning, value propositions and messaging for each product.

Lead go-to-market strategies for new products, projects and business initiatives.

Conduct market research, customer analysis and competitor intelligence to identify market opportunities.

Translate customer needs and market insights into effective product marketing strategies.

Work closely with Sales, Operations, Product and other business units to drive product adoption and growth.

Develop product launch campaigns and communication strategies.

Monitor product performance and recommend strategies to improve market penetration and customer adoption.

• Strong Product Strategy and Product Management skills, with experience defining product roadmaps, value propositions, and go-to-market plans.

• Advanced Analytical Skills and Market Research capabilities to interpret data, identify trends, and translate insights into actionable marketing and product decisions.

• Excellent Communication skills, including the ability to articulate complex ideas clearly to stakeholders, lead cross-functional collaboration, and represent the brand externally.

• Proven leadership experience in product and/or brand marketing, ideally within real estate, property development, or a related industry.

• Demonstrated ability to develop and execute integrated marketing campaigns across digital and offline channels.

• Strong strategic thinking, problem-solving, and decision-making abilities, with a focus on measurable outcomes and ROI.

• Experience managing and mentoring marketing teams, agencies, or vendors.

• Bachelor’s degree in Marketing, Business, Communications, or a related field; an advanced degree or relevant certifications are an advantage.

• Comfort working in a fast-paced, growth-oriented environment with on-site collaboration in Lekki.