Job Description
Location: Ikota, Lagos (Candidates residing on Lagos Island or nearby locations will be given preference)
About E&R Standard Gate
E&R Standard Gate is a diversified business group focused on Marketing Intelligence, Business Development, Product Launch Strategy, and Market Entry Solutions. We partner with global manufacturers within the automotive industry, helping them successfully penetrate and scale across African markets.
Beyond automotive solutions, our subsidiaries operate across Hospitality, Mobility Solutions, Vehicle Leasing, Car Rentals, E-Hailing Services, and Premium Apartment Rentals.
As we continue to expand, we are seeking an experienced and results-driven Sales Team Lead to join our growing team.
Role Description This position is responsible for planning and executing digital marketing campaigns across multiple channels, including social media, email, and web platforms, to support client growth. The Digital Marketing Executive will contribute to campaign strategy, monitor digital trends, and recommend improvements to enhance brand visibility and lead generation.
Key Responsibilities
• Develop and execute digital marketing strategies across all company brands and subsidiaries.
• Generate qualified B2B leads through digital channels to support sales and business development objectives.
• Plan, manage, and optimize paid advertising campaigns across Meta, Google, LinkedIn, and other digital platforms.
• Create and manage email marketing campaigns for lead generation, nurturing, and customer engagement.
• Implement SEO and SEM strategies to improve website traffic, search rankings, and online visibility.
• Manage website content and blog posts to support lead generation and search engine performance.
• Conduct market research, competitor analysis, keyword research, and audience segmentation.
• Monitor, analyze, and report on campaign performance, leads, conversions, and ROI.
• Collaborate with sales and management teams to drive customer acquisition and business growth.
Qualifications
• Strong marketing foundation, including experience in digital campaign planning, brand positioning, and lead generation.
• Excellent communication skills, with the ability to craft clear, compelling messages for diverse audiences.
• Proficiency in web content writing for websites, landing pages, and digital campaigns.
• Ability to use web analytics tools (such as Google Analytics or similar) to interpret data and optimize performance.
• Knowledge of SEO, email marketing platforms, and digital advertising
