Marketing Lead

OnboardNG is an educational and travel solutions company.As we continue to grow our brand presence and expand our reach, we are looking for a strategic, creative, and data-driven Marketing Lead to drive our marketing efforts, generate quality leads, and support business growth.

If you have a strong understanding of digital marketing, customer acquisition, and campaign management, we’d love to hear from you.

Your Key Responsibilities:

1. Marketing Strategy and Growth

• Develop and execute integrated marketing strategies across social media, SEO/SEM, email marketing, public relations, and influencer partnerships.

• Create and manage a marketing roadmap aligned with the company’s growth objectives.

• Manage the marketing budget, track campaign performance, and optimise spending to improve ROI.

• Develop customer acquisition strategies and marketing funnels for both study-abroad services.

2. Campaign Management and Lead Generation

• Plan, execute, and optimise marketing campaigns that generate qualified leads, inquiries, and bookings.

• Develop targeted campaigns around student recruitment, study-abroad opportunities, visa updates, and related services.

• Create engaging marketing content and promotional materials tailored to different audiences and platforms.

• Build partnerships with travel influencers, student communities, educational institutions, and NYSC.

• Monitor campaign results and use performance data to improve conversion rates.

3. Market Research and Performance Optimisation

• Conduct market and competitor research to identify opportunities, emerging trends, and customer needs.

• Track key marketing metrics, analyse campaign performance, and prepare reports.

• Use customer insights and data to refine marketing strategies and improve lead conversion and customer engagement.

4. Team Leadership and Collaboration

• Coordinate marketing activities and ensure campaigns are delivered on schedule.

• Work closely with the sales and operations teams to align marketing efforts with business goals.

• Support customer retention, referral programmes, and promotional initiatives.

• Take ownership of marketing performance and continuously identify opportunities for growth.

Requirements

• At least 2 years of experience in marketing, digital marketing, growth marketing, or a related field.

• At least 1 year of experience in a leadership or team coordination role.

• Experience in the travel, education, study-abroad

• Demonstrated experience in planning and executing marketing campaigns, generating leads, and tracking performance.

• Strong understanding of social media marketing, content marketing, SEO/SEM, email marketing, and other advertising.

• Strong analytical skills, with the ability to interpret marketing data and make informed decisions.

• Excellent communication, organisational, and project management skills.

• A portfolio showcasing relevant campaigns, content, or marketing projects.

What we offer

• Net salary of ₦200,000 - ₦230,000 per month, depending on experience.

• A dynamic work environment within the education and travel industry.

• Hybrid: 80% remote

How to Apply
Interested candidates should send their CV and portfolio to toyosi@onboardng.com with the subject line:
Application for Marketing Lead
.
If you’re ready to turn marketing strategies into measurable business results, we’d love to hear from you.