Area Sales Representative - South South

Nigeria Full-time Undisclosed
Job Description
The Role



• Responsible for driving sales, distribution, and in-market execution across an assigned territory, while building strong customer relationships and identifying opportunities to grow the FMCG business.



Main Responsibilities / Tasks



• Generate sales orders and ensure delivery of products in the assigned sales areas and outlets

• Efficient retail redistribution of all BIC products (Lucky Stationery Nigeria) and effective coverage of relevant outlets in the assigned sales areas

• Regular review of performance with the regional managers and customers in line with agreed targets.

• Develop a coverage Plan for the territory.

• Seek new sales opportunities within designated sales areas.

• Flawless implementation of SFA and other projects in sales areas.

• Flawless promotion execution and POSM deployment.



Key Performance Indicators



• Achieving sales targets: Volume and Value

• Achieving coverage plan and number of new outlet listings

• Frequency of orders and cash collection

• Speed to shelf and high-impact visibility

• Strong Numeric and Weighted Distribution of BIC products (Lucky Stationery Nigeria) in the region.



Requirements



• 3-5 years of relevant experience in FMCG sales or business development

• Business and results-oriented with proven negotiation skills

• Able to identify new sales opportunities

• Understand the needs of customers and provide solutions

• Smart-working, rigorous, well-organized, and analytical

• A self-starter, working under pressure and a completer/finisher

• Build strong relationships with both key external and internal customers

• Energy and passion for achieving own commitments and delivering company objectives

• Able to influence and persuade others to take a specific course of action
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Job Snapshot
  • Posted: Nov 02, 2026
  • Job Type: Full-time
  • Location: Nigeria
  • Source: External